Yup, you guessed it, this is one of those pages, the kind that outlines and discusses what our SEO consultancy does...and more importantly what we will not take on that is outside of the scope of what we can control. Please understand that although we know what we are doing and can back it up with supportive, real world data, we do not make the rules governing search engine visibility and rankings. Rather, we are an SEO consultancy that adheres to those rules while performing our craft. So in this spirit, we welcome you to process and understand the following....
There is no magic potion for instant Organic SEO success. Any industry professional that tells you otherwise, or claims to make guarantees to this effect, is flat out being dishonest with you. So unless a celebrity, or someone with many active and engaged followers, finds and shares your good or service with those followers en masse (i.e. going viral)--putting your business online IN NO WAY necessarily translates to front page exposure and/or local/national/global recognition. And what is more, the days of being rewarded for stuffing static content pages and blog entries with overtly sales-ey (and largely unintelligible) keyword phrases are long gone. Nowadays, it takes a holistically congruent combination of high quality static and periodic, targeted blog content, properly formatted Metadata with coded headers...and for many businesses, some sort of simple and manageable social media strategy.
It takes more than one tool in the kit to build a solid Organic SEO foundation. Piggybacking off of #1, we have helped quite a few business owners who, in desperation to find a magic potion, turn to massive pay-per-click (PPC) advertising campaigns, rampant backlinks and other inorganic search engine manipulation tactics, in a vain attempt to garner instant search engine visibility. Although Google AdWords and several other pay-per-click style advertising avenues can indeed be an effective tool in the toolkit, it is only one tool. Overuse or abuse can result in a quick spike in traffic, but can also cause lingering issues with Google and the other search engines if your site is pegged as spam. Therefore, we refuse to approach a website's search engine visibility issues as situations a bombardment of forced advertising, or any other quick fix, can solve.
No one is ever 100% sure what Google knows and wants from us SEO wise. Well, except for Google that is. And let us tell you something, Google and its employees/affiliates are very, very good at only letting out what they feel the public should know when it comes to organic SEO strategies (and usually well after the fact in most cases). And we have no issue with this, because we actually really enjoy researching information about search engine optimization and the latest marketing strategies--which can feel more like solving a Rubics Cube sometimes, rather than just completing a seemingly benign or menial task. But Google tends to change its wants and algorithmic specifications at will, although these changes have taken on a more subtle tone thanks to the advanced forms of Artificial Intelligence (AI) Google now employs.
We are an Organic SEO Consultancy and not a Science Lab
So as you can see, what an organic SEO consultancy does is not anywhere near an exact science--even if mathematical algorithms do exist to explain processes and map plans-of-action. Does this mean we cannot help your business achieve a dignified search engine ranking position, and even a sustained first page presence? No, not at all! In fact, before joining forces to form seOdona, we individually helped small business owners enjoy enhanced and sustained organic SEO success. What is more, we have witnessed how an organic SEO website reformation can have a large hand in raising a business to the top of the search engine rankings, and more importantly keep it there without the need for ongoing, inorganic and forced marketing programs like PPC ads, or else paying to throw backlinks out all over the internet.
However and again, we are an organic SEO consultancy and not scientists. So if you have a website that is currently non-existent to Google for one reason or another, then proceed to ask us EXACTLY how much money and time it is going to take to get you to the front page, we will tell you that if we knew the answer to this question exactly, we would be in the business of picking lottery numbers. In our industry, honesty and integrity are both commodities, and we operate with these character traits as our personal guiding lights. Our SEO consultancy specialist will work with you to increase your online business presence in the most sustainable and responsible way. But please understand that reaping the pot of gold at the end of the rainbow is unique for each business and every situation, and not something we are able to sell you in a pre-packaged cost container, nor with chronologically pre-determined, and for that matter, guaranteed outcomes.
This admission may seem unconventionally undiplomatic, but in our humble opinion Lao Tzu was onto something when he said that diplomatic people should not be trusted to govern--because in order to do so effectively, one must be decidedly undiplomatic and as a result, much more honest than she or he who claims diplomacy as a cover for dishonesty and deceit.
Organic SEO Consulting Services Payment Policy
The balance-in-full is due immediately upon project completion with no exceptions. If a pre-payment deposit is made to begin a project, the remaining balance is due immediately upon project completion. If we are retained to provide ongoing or monthly services like WordPress security or blog article packages, payment is due in full at the beginning of each monthly cycle or work will not commence. We accept payments via PayPal's secure payment server, cash or business check. There is an additional service fee (up to 4% of the total project cost) for PayPal payments that are not made via the 'Friends and Family' payment option. Please be aware that we only accept certified business checks written from an official business checking account, no personal checks or money orders. We welcome you to contact us if you have any questions about our organic SEO consulting services policies or payment policy. Thank You!
Should you choose to enter into a working relationship/agreement with seOdona and its owners Jeremy M Shapiro B.S., M. Ed and Stephane Deuvaert, please read and agree to the following terms. if you are not okay with these terms in any way, you should not enter into any type of working relationship/agreement with seOdona. By entering into a working relationship/agreement, you the customer are implying that you have read, understand and agree to the following in its entirety and without exception....
Organic SEO Disclaimer By choosing seOdona for your organic SEO needs, you, the customer, understands, acknowledges, and agrees that seOdona and its owners Jeremy M Shapiro B.S., M. Ed and Stephane Deuvaert have no control over the policies of Google, Bing, Yahoo or any other search engines and directories with respect to the sites and/or content that they index and rank both now and in the future. Your website might rank at any level from any search engine and directory at any time at the sole discretion of the search engine and directory’s administrators. Some search engines and directories may take as long as six (6) months, and in some cases longer, after organic SEO is put in place on your website to index it in their rankings. Furthermore, search engines and directories can promote and demote websites for no publicly stated reason. Also, seOdona cannot and will not be held liable for changes affecting your SEO indexing that other agencies or parties make to your website, and that when made, adversely affect your website’s search engine and directory indexing status and therefore, ranking. In this context, seOdona, it owners, affiliates and employees cannot and will not be held liable if the result of an organic optimization project does not meet a customer's expectations.
Website Upkeep Disclaimer By choosing seOdona to build your custom website, or to perform work on an existing website, you, the customer, understand that once the new website is built or agreed upon work is completed (in the case of an existing website), the upkeep of the website is your responsibility unless written, mutually agreed upon arrangements for maintenance and/or security services are arranged in advance and paid for. This includes WordPress website security, which can be a constant issue where this particular design platform is concerned.
Plagiarism Indemnification Clause You, the customer, shall indemnify and hold harmless seOdona Organic Website Development Services (as well as its subsidiaries, affiliates, officers, agents, co-branders or other partners, and employees) from any and all claims, damages, liabilities, costs, and expenses (including, but not limited to, reasonable attorneys’ fees and all related costs and expenses) incurred by the client as a result of any claim, judgment, or adjudication against the client related to or arising from (a) any photographs, illustrations, graphics, audio clips, video clips, text, data or any other information, content, display, or material (whether written, graphic, sound, or otherwise) the client provides to seOdona (i.e. “Customer Content”), or (b) a claim that seOdona’s use of provided Content infringes the intellectual property rights of a third party.
Project Payment Policy We pride ourselves in our 'handshake policy', which forgoes binding, long-term and inflexible agreements between developers and customers. If we agree to undertake your project, we will send you an email that details the services we agree to perform, and that lists the details of the project--including what we need from you to successfully perform the project, cost and time estimates, accepted payment methods, and any other applicable information pertaining to your project. By responding to the email and thus, giving the go-ahead to begin work on your project, you are acknowledging that you have entered into a legally binding agreement to pay for those services in full based on the terms laid forth for payment in the email. Failure to do so will result in legal action being taken against you. If this is the case, you agree to compensate seOdona and its owners Jeremy M Shapiro B.S., M. Ed and Stephane Deuvaert for the original contractural amount, plus any and all added expenses relating to the legal action the court determines is due to seOdona and its owners Jeremy M Shapiro B.S., M. Ed and Stephane Deuvaert. Also, should you choose to alter the agreement once you have given the initial go ahead, we are not obligated in any way to reduce the original agreed upon cost of the project. However, an increase in the scope of work may incur additional costs not originally agreed upon. If this is the case, we will do our best to alert you to any additional costs in a timely, transparent manner.
Confidentiality Agreement You and seOdona (including its owners, affiliates and employees) agree to hold each other’s Proprietary or Confidential Information in the strictest confidence. “Proprietary or Confidential Information” includes, but is not limited to, written or oral contracts, industry information relating to organic SEO, and written information you obtain as a result of an organic SEO tutorial.