Yup, you guessed it, this is one of those pages, the kind that outlines and discusses what our SEO consultancy does.... and more importantly what we will not take on that is outside of the scope of what we can control. Please understand that although we know what we are doing and can back it up with supportive, real world data, we do not make the rules governing search engine visibility and rankings. Rather, we are an SEO consultancy that adheres to those rules while performing our craft. So in this spirit, we require our clients to understand what follows before agreeing to any work:
There is no magic potion for instant organic SEO success. Any industry professional that tells you otherwise, or claims to make guarantees to this effect, is flat out being dishonest with you. So unless a celebrity, or someone with many active and engaged followers, finds and shares your good or service with those followers en masse (i.e. going viral)--putting your business online IN NO WAY necessarily translates to front page exposure and/or local/national/global recognition. And what is more, the days of being rewarded for stuffing static content pages and blog entries with overtly sales-ey content (and largely unintelligible) keyword phrases are long gone. Nowadays, it takes a holistically congruent combination of high quality static and periodic, targeted blog content, properly formatted Metadata with coded headers...and for many businesses, some sort of simple and manageable social media strategy.
It takes more than one tool in the kit to build a solid organic SEO foundation. Piggybacking off of #1, we have helped quite a few business owners who, in desperation to find a magic potion, turn to massive pay-per-click (PPC) advertising campaigns, rampant backlinks and other inorganic search engine manipulation tactics, in a vain attempt to garner instant search engine visibility. Although Google AdWords and several other pay-per-click style advertising avenues can indeed be an effective tool in the toolkit, it is only one tool. Overuse or abuse can result in a quick spike in traffic, but can also cause lingering issues with Google and the other search engines if your site is pegged as spam. Therefore, we refuse to approach a website's search engine visibility issues as situations a bombardment of forced advertising, or any other quick fix, can solve.
No one is ever 100% sure what Google knows and wants from us SEO wise. Well, except for Google that is. And let us tell you something, Google and its employees/affiliates are very, very good at only making public what they feel the public should know when it comes to organic SEO strategies (and usually well after the fact in most cases). And we have no issue with this whatsoever, because we actually really enjoy researching information about the latest search engine optimization and marketing strategies --which can feel more like solving a Rubics Cube sometimes, rather than just completing a seemingly benign or menial task. But Google tends to change its wants and algorithmic specifications at will, although these changes have taken on a more subtle tone thanks to the advanced forms of the Panda Artificial Intelligence (AI) Google now employs.
Organic SEO Consultancy "Science"
So as you can see, what an organic SEO consultancy does is not anywhere near an exact science--even if mathematical algorithms do exist to explain processes and map plans-of-action. Does this mean we cannot help your business achieve a dignified search engine ranking position, and even a sustained first page presence? No, not at all! In fact, we have helped many small and mid sized business owners just like you enjoy enhanced and sustained organic SEO success. What is more, we have witnessed how an organic SEO website reformation can have a large hand in raising a business to the top of the search engine rankings, and more importantly keep it there without the need for ongoing, inorganic and forced marketing programs like PPC ads, or else paying to throw backlinks out all over the internet.
However and again, we are an organic SEO consultancy and not scientists. So if you have a website that is currently non-existent to Google for one reason or another, then proceed to ask us EXACTLY how much time and effort it is going to take to get you ranked on the front page, we will tell you that if we knew the answer, we would be in the business of picking lottery numbers. In our industry, honesty and integrity are both commodities, and we operate with these character traits as our personal guiding lights. Our SEO consultancy specialists will work with you to increase your online business presence in the most sustainable and responsible way. But please understand that reaping the pot of gold at the end of the rainbow is unique for every situation and not something we are able to sell you in a pre-packaged cost container, nor with chronologically pre-determined or guaranteed outcomes.
At the risk of being blunt, we don't give a hoot how undiplomatic this admission might seem to anyone's senses. In our humble opinion, Lao Tzu was onto something when he said that diplomatic people should not be trusted to govern--because in order to do so effectively, one must be decidedly undiplomatic and as a result, much more honest than she or he who claims diplomacy as a cover for dishonesty and deceit.
Organic SEO Consulting Services Payment Policy
Unless other payment arrangements are explicitly agreed upon by both you and us in advance, the quoted project balance-in-full is due before we begin any of our organic SEO consulting services or website design projects. Although we have no issue discussing payment terms with our clients based on their individual needs and situations, we have absolutely no reservation whatsoever turning down a project if a prospective client does not agree to our terms, or if a project itself does not mesh with our policies and procedures in general. We are happy to provide direct client references vouching for our reliability in order to help prospective clients feel comfortable adhering to this policy.
The pre-payment amount is determined upon the time/expense estimate provided at the outset of the project. We always do our best to quote accurate project time and cost estimates. For projects where the initial estimate runs up against unforeseen challenges that push the time/cost estimate beyond the initial amount, we immediately notify the client with a thorough explanation of what factors arose to cause excess time to be necessary. We also pledge to work with the client personally to determine the best and most fair course of action to take to successfully complete the project. Once that course of action is determined, the client is required to make the overage payment before work resumes, or make the remainder balance payment immediately upon project completion if such an arrangement is worked out between us and the client at that time. If we are retained to provide ongoing organic SEO consulting services, or monthly website development services like WordPress security or blog writing, payment is due in full at the beginning of each monthly cycle, or work will not commence. We accept payments via PayPal's secure payment server, cash or business check with prior authorization. There will be a service charge fee (up to 3.5% of the project's total cost) for online payments not made via PayPal's 'Friends and Family' option. Please be aware that if preauthorized, we only accept certified business checks written from an official business checking account, no personal checks, money orders, wire transfers, etc. We urge you to contact us if you have any questions about our organic SEO consulting services payment policies.
The Fine Print: You MUST Read And Agree To This Before Retaining Us
Before entering into a working relationship or professional business agreement with seOdona, you must read and agree to the following terms IN THEIR ENTIRETY. If you are not okay with these terms, you should not enter into any type of working relationship or professional business agreement with seOdona. By entering into a working relationship or professional business agreement, you the customer are implying that you have read, understand and agree to these terms IN THEIR ENTIRETY without exception. It is hereby implied you have indeed read and agreed to these terms, and it is in no way seOdona's professional or legal fault if you chose not to read and agree to these terms IN THEIR ENTIRETY before entering into said agreement....
ORGANIC SEO POLICY DISCLAIMER
By choosing seOdona for your organic SEO needs, you, the customer, understands, acknowledges, and agrees that seOdona, its employees and its partners have no control over the policies of Google, Bing, Yahoo or any other search engines and directories with respect to the sites and/or content that they index and rank both now and in the future. Your website might rank at any level from any search engine and directory at any time at the sole discretion of the search engine and directory’s administrators. Some search engines and directories may take as long as six (6) months, and in some cases longer, after organic SEO is put in place on your website to index it in their rankings. Furthermore, search engines and directories can promote and demote websites for no publicly stated reason. Also, seOdona cannot and will not be held liable for changes affecting your SEO indexing that other agencies or parties make to your website, and that when made, adversely affect your website’s search engine and directory indexing status and therefore, ranking. In this context, seOdona, its employees and partners cannot and will not be held liable if the result of an organic optimization project does not meet a customer's expectations.
WEBSITE MAINTENANCE Disclaimer
By choosing seOdona to build your custom website, or to perform work on an existing website, you, the customer, understand that once the new website is built, or the agreed upon work is completed (in the case of an existing website), the upkeep of your website is solely your responsibility unless written, mutually agreed upon arrangements for maintenance and/or security services are arranged in advance and paid for. This includes WordPress website security, which is a very pressing issue where this particular software platform is concerned.
Plagiarism Indemnification Clause
You, the customer, shall indemnify and hold harmless seOdona Organic Website Development Services (as well as its subsidiaries, affiliates, officers, agents, co-branders or other partners, and employees) from any and all claims, damages, liabilities, costs, and expenses (including, but not limited to, reasonable attorneys’ fees and all related costs and expenses) incurred by the client as a result of any claim, judgment, or adjudication against the client related to or arising from (a) any photographs, illustrations, graphics, audio clips, video clips, text, data or any other information, content, display, or material (whether written, graphic, sound, or otherwise) the client provides to seOdona (i.e. “Customer Content”), or (b) a claim that seOdona’s use of provided Content infringes the intellectual property rights of a third party.
Project Payment Policy STATEMENT
We pride ourselves in our 'handshake policy', which forgoes binding, long-term agreements and costly retainer contracts between developers and our clients. If we agree to undertake your project, we will send you an email that details the services we agree to perform, and that lists the details of the project. This includes what we need from you to successfully perform the project, cost and time estimates, accepted payment methods, and any other applicable information specifically pertaining to your project. By responding to the email with the go-ahead to begin work on your project, you are officially acknowledging that you have entered into a legally binding contractual agreement to pay for those services in full based on the terms laid forth in that email. Should you attempt to cancel the project thereafter, or renege on fulfilling your end of this agreement, you will not be granted any kind of financial re-compensation for any deposits or payments already made, and will take all available action to recover our losses. If this turns out to be the case, you agree outright to compensate seOdona, its employees and partners for the original contractural amount, plus any and all added expenses relating to the action determined is due to seOdona, its employees and partners. Also, should you choose to alter the email-based agreement once you have given the initial go ahead, we are not obligated in any way to alter the original agreed upon cost of your project. However, a client-initiated increase in the scope of work will incur additional costs not originally agreed upon. If this is the case, we will alert you to any additional costs in a timely, transparent manner.
You and seOdona (including its owners, affiliates and employees) agree to hold each other’s Proprietary or Confidential Information in the strictest confidence. “Proprietary or Confidential Information” includes, but is not limited to, written or oral contracts, industry information relating to organic SEO, and written information you obtain as a result of an organic SEO tutorial. Also, and unless explicitly stated by you to the contrary, seOdona place a link to your website on our Works Samples page as an example of the quality of our work.
Website Reformation Disclaimer
If you retain seOdona to refashion an existing website built on a software/hosting platform other than our proprietary brand, WordPress or a fully custom coded program, our refashioning ability (graphic and otherwise) may be limited by the software/hosting platform you have chosen to use. When we quote a project, we take thorough steps to ensure we have mapped out all knowable details. In some cases though, the hosting/software platform in question might present development difficulties that were previously unforeseen in the course of our initial research. Should this be the case, we will take all reasonable steps to help correct the issue, as well as present any alternatives (up to and including a new software/hosting platform that can successfully perform the task in question your current hosting/software platform cannot). However, we will not be held legally or financially liable (and this includes issuing any refund whatsoever) for the inability to complete an initially agreed upon task when and if said inability is based on the limitations of your current hosting/software platform and therefore, is outside of our ability to remedy with custom programming or coding. In this regard, we also reserve the right to decline any development project if a potential client is using a software/hosting platform that is not developer friendly, or that is known to have quality control issues.
If you have any questions whatsoever about seOdona's policies, we strongly advise you to contact us immediately before proceeding with us into any working relationship or professional agreement in order to avoid any miscommunications or other issues potentially arising from your failure to do so.